LAS FANTÁSTICAS AVENTURAS

We launched the new Ford Focus with the start of an online adventure and let the audience tell us how to continue it by opening a forum that allowed people to write how the wanted the story to unfold. During six weeks people wrote their stories, the best were selected, filmed and published online. A few folks got their 2 minutes of fame and pretty cool prizes.

To expand the experience we created bonus content based on each user generated story. Oh! Almost forgot, we needed to keep the case study short but the story continued offline with some interesting print pieces that promoted the sweepstakes and this very fantastic adventure.

 
 
 
 
 

BONUS CONTENT

Illustration | Art Direction | Animation

 
 

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Illustration | Art Direction