FORD WARRIORS IN PINK | REMIND ME SOAP

During the month of October we launched Remind Me Soap, a tool that organically fits into any woman's routine reducing the chance of forgetting to perform a breast-self exam at the ideal moment and place... the shower. The Remind Me Soap is a bar of soap made with organic ingredients, designed with small bumps made out of harder soap that are revealed as the soap wears off. To make the soap easily available, it was distributed at breast cancer awareness events, through its website, people could view the video that shows the process of the soap being made while pinpointing the importance of self checks. They could also get the soap for free through Etsy and buy Warrior's in Pink merchandise. Take a look at the results we got in the case study below.