REVAMPING A CHALLENGER BRAND
Taking Organic Ready to Drink Cocktails from Wynwood, Miami to the World.
Miami Cocktail Company came to GlueIQ with their colorful ready to drink cocktails and turned our meet and greet into a happy hour. Not much convincing needed to be done about the brand after trying what was inside the 5 vibrant cans and their 3 quaint bottles, the taste was exceptional, and the ingredient story was a masterpiece. But how do we shine within a category that seems to get a new product every other day?