IGNITE

We launched the 2017 Lincoln MKZ's social and digital efforts using existing TV assets and creatively incorporating them within Facebook's 360 video and Canvas units. We named the concept "IGNITE" an invitation for viewers to experience the features the MKZ offers through its beauty and power. We collaborated with Trigger and Bloom to achieve this one-of-a-kind 360 experience where we incorporated video within the environment. The MKZ would activate each of the screens as it drives in front of them. We also partnered with Facebook's team to achieve incorporating video in a unique way within the canvas unit, creating an engaging experience for users.